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Twitter reality telly show in the pipeline


Twitter founder Evan Williams shows Oprah how the microblogging service works. Photo / AP

Twitter founder Evan Williams shows Oprah how the microblogging service works. Photo / AP



NEW YORK - Twitter, the website that asks what everybody's doing, says it wants to be doing a TV series.


"Twitter is transforming the way people communicate, especially celebrities and their fans," said Reveille managing director Howard T. Owens, who expects the new project to "unlock Twitter's potential on TV."


No further details were made available on the show's format or when it might hit the air.


Reveille's scripted entertainment includes The Office, Ugly Betty and The Tudors, plus reality programming that includes The Biggest Loser and American Gladiators.


The San Francisco-based Twitter, which was founded in 2007, is one of the internet's fastest-growing sites. A recent Nielsen report found that unique visitors to Twitter skyrocketed from 475,000 during February 2008 to 7 million a year later.