clipped from: commercial-archive.com 
Turns out, DIME stands for Sony Digital Imaging Europe. Also, Sony was having a new commercial being conjured up for them in Miami, they brought me down here to experience and record what was going on, and I did in fact remember to pack my underwear.
In 2005, they dropped 250,000 super balls on San Francisco.
In 2006, they blew up 70,000 liters of paint in Glascow.
And in 2007, they released 2.5 tons of Play-Doh bunnies in New York City
How does one get enough foam to make a foam city? Oh, you just go and build the biggest foam machine in the world, that’s how. Check out these stats on their marvelous machine:
