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How to use Twitter to mitigate a crisis
Twitter is a great place to connect with your customers, as well as an effective channel for responding to a marketing crisis. Here's how some brands handled a few sticky situations -- in 140 characters or less.

On Twitter you can never be sure what you will get. And what you get can come on quickly and unexpectedly. The rush to tweet is on. But not so fast -- you don't have to be everything to everyone; planning, setting and managing expectations, establishing your message platform as well as aligning resources are essential to gaining the most value from your Twitter channel and being prepared for "what-if" scenarios.

From the Colonel to Tyson Foods, Princess Cruises to MoosejawMadness, and others, here's what they would tweet -- in 140 characters or less.