clipped from: www.nytimes.com   
Light a Cigar, Flex Your Muscles

WHEN considering pieces for a serious wardrobe, I find that two choices continually present themselves: (a) how immoral do you want to look? and (b) which deadly sin best dominates your personal style? The new Hugo Boss store seems to support my idea that Hugo Boss likes to switch capital vices at least twice a century.

After a stint designing some of the snappier costumes for the wrong side in World War II, Hugo Boss emerged in the mid-1950s as a premiere source for the conservative, high-quality men’s suits that have since embodied the crisp, irony-free tailoring favored by those serving Mammon, the demon of Greed.

Today, the prevailing sin behind the Boss designs seems to be Lust, sprinkled with colorful accents inspired by organized crime.

“Hello and welcome to Hugo Boss,” said the extremely well-developed gentleman behind the topaz glass counter. His extremely tight shirt made his bulging arms resemble a dozen grapefruit in pantyhose.