clipped from: www.clickz.com Umbria of Boulder, CO, offers a platform for tracking consumer sentiment on blogs, message boards, public social networks like MySpace, and other conversation-based media. It employs 40 staffers, approximately 20 of whom are focused on technology development. The rest help analyze and distill data spewed forth by its system into actionable themes and insights for clients. These are organized according to demographic profile.
Umbria says its revenue quadrupled from 2006 to 2007 as the firm completed more than 70 projects for 50 companies in multiple verticals. Some of those categories, including consumer packaged goods and media & entertainment, are new to J.D. Power. Umbria's price point for individual projects starts at $25,000 to $30,000, and goes up from there depending on a client's needs, Eden-Harris said.
"Consumer-generated Web commentary is becoming a prominent part of our social fabric," the statement added.