clipped from: wlsam.com   
Colleges and university admissions officials are finding social networking sites like MySpace, Facebook and even blogs increasingly useful as some have begun perusing the sites to evaluate applicants' character, according to research recently released by the University of Massachusetts Dartmouth.

Colleges and universities are reluctant to publicize that they seek out information about prospective students online, particularly because it's not done consistently, Barnes said.

Items such as suggestive images, threats, violence, hazing, vulgar language and party scenes - particularly if alcohol is involved - should never be posted on a teen's Web page. If a teen thinks such items are protected by privacy guards, they're wrong, considering portals to their pages can be found through any of their friends pages.

University of Massachusetts study concluded that "the use of social media in the 'ivory tower' is outpacing even the business world."