clipped from: www.washingtonpost.com   

According to a study by Alan Sorensen at Stanford University, "In 1994, over 70 percent of total fiction sales were accounted for by a mere five authors." There's not much reason to think that things have changed. As Albert Greco of the Institute for Publishing Research puts it: "People who read fiction want to read hits written by known authors who are there year after year."

So we're experiencing the literary equivalent of a loss of biodiversity. All those people carrying around an 800-page novel looks like a great thing for American literacy, but it's as ominous as a Forbidden Forest with only one species of tree.


In "The Long Tail," Wired editor Chris Anderson suggested that new methods of distribution would shatter the grip of blockbusters. Niche markets would evolve and thrive as never before

It's a cheering notion, but alas, the big head still pretty much overrules the long tail.