clipped from: deforestationwatch.org   

 MARKETERS ARE SEARCHING for the next "hot" ingredient that will make their products superior, and more and more of them are turning to nature to find it.

According to the "U.S. Market for Natural Personal Care Products" report by Packaged Facts, a publishing division of MarketResearch.com, the overall natural grooming market is expected to reach $5.9 billion at retail by 2008, This record level is expected to be achieved by gains of approximately 89% during the 2003-2008 period.

"Natural ingredients are growing at almost 8% per year, while natural products themselves are seeing growth at double-digit rates," confirmed Darrin C. Duber-Smith, president of Green Marketing Inc., Nederland, CO.

Coty Inc. has introduced Organics, a new natural products collection from The Healing Garden. According to experts interviewed by Happi, launching an organic line for mass market shoppers is a clear indication of what the future holds in terms of consumer demand for natural products.