What it means? Well, well..I know that you'll be highly interested: to share and give away with all my loyal readers and commenter important events like giveaway-gifts, win-contests, blogiversary, blog carnivals and many more.
The same are based uniquely in food bloggers or food-related sometimes, perhaps not a typical "food" prize but I think it doesn't matter, don't you?
Why to have only 1 possible prize contest if you can have the chance of several?
Free Online Contests and Free Giveaways