clipped from: edition.cnn.com   

CAIRO, Egypt (CNN) -- Dr. Heba Kotb is tackling a taboo in the Arab world unlike anyone else: She's talking about sex openly on a show broadcast all over the Middle East.

"We talk about masturbation ... sex over the Internet. We talk about sex and Ramadan. We talk about the wedding night," said Kotb. Entitled "The Big Talk," the show is broadcast once a week over a satellite channel from Cairo, Egypt.

It took the 39-year-old mother three years of negotiations to get her show on the air. And a main reason she succeeded is that she talks only about sex allowed in the Quran -- sex between husband and wife.

And for the men she has some blunt advice: "You have to have foreplay with your wife and you have to have sex with her frequently, not just when you want to."

she started researching while wondering why her part of the world was so averse to talking about sex. It was something Kotb wanted to change and she found a way in the Quran: a passage that discusses sex between husband and wife.