One of the most important steps in search engine optimization is to get high quality links to your website from related websites, in order to have a high search ranking with Google and all other major search engines, like AltaVista, MSN, Yahoo and HotBot. This, in fact, is also one of the most time-consuming steps in the process!

It takes a considerable amount of research and analysis to find out what other high ranking websites are there, which are more-or-less built around the same keywords that are used on your site and which attract a heavy amount of traffic. It further requires a lot of hard work and diligence to contact each of those webmasters and build link partnerships with them.