In fact, the answer may surprise you. There are business-to-business companies that are utilizing the social web to find customers, to build up a reputation, and to get the upper hand on landing the big deal. There’s a great deal that social media offers to the non-consumer business. Here are four of the best ways to use social media when you’re in enterprise:
Everyone thinks of social media as a communication tool, but not enough people think of it as a research tool. With the ridiculous amount of data produced every day on social networks, blogs, and in conversations, it should be apparent that you can learn tidbits or spot major trends by tracking the social universe.