OLATHE, Kan. — Sinless Touch, a boutique-style online adult store, is adding a "Platinum Club" tier level to its Sinless Dollars program.

“Sinless Dollars is a loyalty program that encourages the customer to earn rewards while exploring their sexuality," said Jessica Blake, Sinless Touch's vice president of corporate communications. "It is our way of saying thanks for their continuing support of Sinless Touch.”

For every dollar customers spend at the store, they earn Sinless Dollars that can be redeemed for rewards or exchanged for discounts. One U.S. dollar is equivalent to 10 Sinless Dollars.

Platinum Club members will earn twice the Sinless Dollars than regular users.