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Tourists play with mud during the Boryeong Mud Festival at Daecheon Beach in Boryeong, south of Seou

Toning it down: Asian tourists make up with coloured mud

The 12th annual mud festival features mud wrestling, mud sliding and a mud king contest

Justin Betteridge from United Kingdom takes a sunbath after mud painting

Tourists play with mud during the festival at Daecheon Beach

Dirty business: Tourists take shower with mud

Western tourists get down and dirty at the festival

Participants enjoy the huge mud slide, compete in the mud wrestling contest and enjoy many other activities like escaping mud prison as well the ultimate, a mud bath.

The town fathers and mothers discovered that the mud is more lucrative as a tourist attraction than using the muddy fields for agriculture.

The festival is a free for all in a mud covered city from July 11-19.