Once again, rumors have re-surfaced that Microsoft (
NSDQ: MSFT) is going to launch a Zune phone—this time at CES in January
But everyone is missing the point. Even if Microsoft were to announce a Zune phone, you have to consider whether it be big news. The simple answer: no. On the surface, a Zune phone implies a phone capable of playing music, and possibly buying music over-the-air. That’s old news
I’d argue that in order for Microsoft to impress the audience at CES, it will have to do more than release a Zune phone. What people are looking for is a much broader announcement that either incorporates a new operating system, or a new user interface that easily allows consumers and business employees alike to do things that are in high demand today, like access the Web, applications and multimedia.