EVERY year, 15 million licensed hunters head into America’s forests and fields in search of wild game. In New York State alone, roughly half a million hunters harvest around 190,000 deer in the fall deer hunting season — that’s close to eight million pounds of venison. In the traditional vernacular, we’d call that “game meat.” But, in keeping with the times, it might be better to relabel it as free-range, grass-fed, organic, locally produced, locally harvested, sustainable, native, low-stress, low-impact, humanely slaughtered meat.

Hunters need to push a new public image based on deeper traditions: we are stewards of the land, hunting on ground that we know and love, collecting indigenous, environmentally sustainable food for ourselves and our families.