15 Trends to Watch in 2008
By Mike Shatzkin -- Publishers Weekly, 1/7/2008 3:00:00 AM
1. The popularity of e-books will increase
2. Sales of books in electronic form to public libraries
3. This will be the Year of the Author
4. Publishers will start acquiring specialized Web sites to get content
5. Christmas 2008 will be the first one in which sales of customized books
6. XML will no longer be considered optional
publishers selling direct to consumers from their Web sites
experience the same kind of consolidation that has hit other parts of the book business
12. Publishers will rethink the traditional sales conference
13. Some publishers will begin producing a hardcover edition of every paperback
14. Publishers will push harder to publicize books through the Internet
15. In addition to being the Year of the Author, 2008 will be the Year of the Experiment
clipped from: www.publishersweekly.com