clipped from: www.guardian.co.uk   

Still requested by celebs and jet-set hollow-heads, the world's most expensive bottled water is an eco outrage, so it's time to name and shame it and other similar products

Front page of Blingh2o the most expensive bottled water.

Anyone putting together a time capsule in 2006 need have looked no further than a bottle of Bling H2O as the most apt representation of that year. The world's most expensive bottle of water was, literally, the high watermark of the kind of conspicuous consumption that prevailed before the credit that allowed such lavish spending was mercilessly crunched a year later.

At $55 a bottle, Bling H2O was wrong on so many levels. It was hype personified: Paris Hilton was said to let her dog drink it and yet a blind taste test revealed it was indistinguishable from tap water
It was environmental madness: water shipped from a spring in Tennessee to Hollywood, London, Tokyo and other "style centres of the world" to be enjoyed by jet-set hollow-heads.