Prepare yourself then for a great barrage of phrasemaking that will involve the endless repetition, in no particular order, of the following thoughts, typically conjoined with Gordon Brown's name:
wake-up call
message from the electorate
take it on the chin
listen to voters
learn lessons
heed concerns
need for change
get back in touch
sharpen up the act
show contrition
find a new narrative
feel their pain
show humility
understand more
blitz of initiatives
sense of purpose
simpler messages
sharpen the argument
clearer sense of direction
relaunch/refocus/rediscover/
redefine/repair/refresh/reshuffle/rethink/renew
begin fightback