clipped from: www.timesonline.co.uk   
It's over. There was nothing constructive in the voters' message. These elections were not an invitation to change. They were a big two-fingered salute, a raspberry, a pressing of the de-trousered national buttocks to the window of the polling station.

the judgment that takes only two words to deliver, one of which I shall avoid in print.

let us say “push off”

Prepare yourself then for a great barrage of phrasemaking that will involve the endless repetition, in no particular order, of the following thoughts, typically conjoined with Gordon Brown's name:

wake-up call

message from the electorate

take it on the chin

listen to voters

learn lessons

heed concerns

need for change

get back in touch

sharpen up the act


show contrition

find a new narrative

feel their pain

show humility

understand more

blitz of initiatives

sense of purpose

simpler messages

sharpen the argument

clearer sense of direction

relaunch/refocus/rediscover/

redefine/repair/refresh/reshuffle/rethink/renew

begin fightback