Hot on the heels of this March’s release of the Audio Campaigns report within Google Analytics, we’ve just added more offline-to-online reporting features: TV Campaigns reporting. This report represents a further integration between Google Analytics and AdWords, and another helpful tool for you to measure the online effects of offline marketing.

You can now track these metrics and plot them alongside metrics already within Google Analytics, such as conversions, visits, and time on site. This way, you can see correlations between a TV campaign and your website traffic. Take a look at the below screenshot of TV spots run by a pet company. It shows website visits plotted against the number of TV impressions (how many times your TV ad played). If you've already linked your Analytics account to your AdWords account, this data appears automatically within Analytics when you run a TV ad.