Ready, Fire, Aim ~ and Tipping Point Products?

Ready, Fire, Aim: Zero to $100 Million in No Time Flat.

Maybe a better title would have been; "Ready — Fire — Fail?"

This book has been sitting on my shelf for a few months — truthfully, forgot I had it.

Since it was time to use one of my Audible credits — and I really did not see anything else that jumped out at me, I went ahead and downloaded the audio version of Ready, Fire, Aim.

I loaded it up on my iPod, and a listening I went.

Why would I say "Ready, Fire, Fail" may be a better title for the book?

One thing I’ve always felt a bit uncomfortable doing? — disagreeing with super successful people.

Think about it.

Michael Masterson (the author) is a millionaire many times over. He walks the talk. He is the real deal… the real McCoy… he is bonafide!

If I understand him correctly — your product flow should look like this according to Masterson;

Here is a more realistic flow;