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Absinthe: The American Remix

New York Times


Lucid is the debut product from Viridian Spirits of Manhasset, N.Y., founded in early 2006. According to Jared Gurfein, Viridian’s president, the company’s first order of business was to contact Ted Breaux, a chemist known for his detailed analyses of vintage absinthes.

Mr. Gurfein asked Mr. Breaux whether he could produce an absinthe that would pass regulatory muster with American authorities — meaning that it would not contain thujone. Mr. Breaux said that would be fairly easy, given his belief that, contrary to popular opinion, 19th century absinthes contained relatively little thujone to begin with — less than 5 parts per million, according to his tests, rather than much higher estimates that have been bandied about.