Girls who've just barely become women — teen idols like Britney Spears, Lindsay Lohan and Paris Hilton — are also, very often and publicly, barely dressed.
Call it "girls gone mild" — a building modesty movement among many young women.
The "modest fashion" these girls wear may not be to everyone's taste, but most looks are straight off the catwalk.
And it's big business, too. A modest design company Shade is pulling in $8 million a year. Shade clothing is the brainchild of two Mormon women looking to respect their faith without compromising their fashion sense.
"Sexiness isn't about letting everything hang out anymore," Waterman said. "This has nothing to do with figures and body types and what you look like. This is about decorum."
Shade Clothing:
www.shadeclothing.com
ElizaMagazine.com is a magazine based on modest fashion
PureFashion.com is a Christian organization that instructs girls in modest fashion
Blog for young women interested in modest fashion: http://blogs.modestlyyours.net
clipped from: abcnews.go.com