Clipmark

Same graph as the earlier Kathy Sierra-esque one at the start of the article.

In the late 80s and early 90s, the people chose the fast food apple pie they wanted: the convenient, if not exactly apple pie-ish Jester Burger pie over Monarch Burger’s more-like-the-real-thing version.

When people buy a smartphone, which they’ve been doing like mad, they’re buying their primary mobile phone. It’s the mobile phone and computing platform that they’re using day in and day out and the device that they’re pulling out of their pockets, often to the point of interrupting conversations and crashing the trolley they’re operating.

When people buy a netbook, they’re often not buying their primary machine.

It’s a second computer, a backup device that people take when their real machine – which is often a laptop computer that isn’t much larger or more expensive – seems like too much to carry.

The people are going with smartphones, and as developers, you should be following them.