The Gay and Lesbian Internet Users report tracks the growth of a trend-setting marketing segment that has more disposable income and discretionary time than its heterosexual counterpart.
The GLBT community has embraced the Internet with vigor.
Gay and lesbian Internet users are very active on social networking sites and blogs, regularly purchase goods and services online and conduct a good deal of their travel arrangements online.
eMarketer estimates there were 12.1 million adult GLBT Internet users in the US in 2007, representing 7.9% of the adult Internet user population.
