Just another day in the office

"Metaverse Evangelist" is not a title you expect to see on a business card, let alone one from an employee of a century-old technology company.

But then Roo Reynolds of IBM is not a normal employee.

Living a double life, one as a twenty-something software engineer and the other as an online four-foot alien, Mr Reynolds flits between dusty wood-panelled meeting rooms and anything-goes virtual worlds like Second Life and Entropia Universe.

His job since March 2006 has been to preach the gospel of the online 3D universe to IBM executives and the company's clients.