clipped from: www.marketingvox.com The number of consumers seeking local information on a mobile device grew 51% from March 2008 to March 2009, according to data from comScore Mobile, which also found that mobile subscribers increasingly use downloaded applications and SMS to access local content.
The strongest growth in the category is coming from downloaded applications (11.3 million users), which grew 83% during the same time period, followed by SMS (with 11.7 million users) at 72%. Despite the growth of applications and SMS, however, they still remain significantly less popular than mobile browsers for accessing local content."
