Do people get clients and customers as a result of being on Facebook?  Absolutely.  But throwing up a profile and expecting the money to roll in is not going to happen.  You’d be surprised how many people end up discouraged because they’ve been on Facebook a good while and they are not getting results.  It’s because they don’t understand how Facebook fits into their overall marketing picture.

It’s about consumers CONSUMING what it is you are putting out there—which essentially, is content.  You are steadily and gradually building momentum from relationships, the know like and trust factor and word of mouth–which leads to traffic, to subscribers and eventually to sales.