clipped from: money.cnn.com   

Musical chairs at the mall


Amid the highest number of store closings in 4 years, a breed of innovative service sellers is moving right in.


NEW YORK (CNNMoney.com) -- While the economic downturn is forcing bloated retail chains to shut some mall-based locations, it's also created an opportunity for a new breed of businesses eager to move into those vacant storefronts.


Among them are a new movie theater concept featuring oversized "love seats for two," wine and cheese bars, medical spas for a quick afternoon Botox fix, and even nightclubs.


What these businesses have in common in their focus on primarily selling services - or an experience - rather than products.


Retail watchers say this is a smart strategy, especially in a recessionary environment.