San Francisco Zoo print campaign

Ask someone, “What's the first thing that comes to mind when you hear the word Jaguar?“ and they'll probably mention the car. That's because, with the proliferation of brand names based on animals, it's sometimes easy to forget the animals that inspired them. With this in mind, San Francisco-based BBDO West created these print ads (part of a television, print and online campaign) for the San Francisco Zoo to attract new visitors and members and to help people remember the "real" animals behind the words. The ads show a single animal-inspired word with multiple meanings and a small line of type that's a call-to-action to visit the zoo. The result? Near record-level zoo attendance.

Brandon Sides, art director; Neil Levy, associate creative director; Jim Lesser, executive creative director; Rich Garbarino, studio artist; Erica Jensen, producer; The San Francisco Zoological Society, client.