clipped from: www.emarketer.com   

Online Video Viewer Demographics

Viewers who watch more than 1 hour of online video a week make up nearly 40% of all viewers and watch nearly three-quarters of the programming, according to an August 2008 study by Forrester Consulting for Veoh Networks.

“As online video viewing continues to grow as a primary source of entertainment, it will create many new opportunities for content providers and advertisers alike to reach engaged, influential audiences,” said Steve Mitgang, CEO of Veoh Networks, in a statement.

Demographic Profile of US Active* Online Video Viewers, by Segment, August 2008 (% of respondents)

comScore Networks data from June 2008 on heavy online video viewers revealed demographic characteristics similar to those in the Veoh study for household income—mostly under $75,000 per year.

However, in the comScore study, there were slightly more viewers in the 35 to 54 age group than there were under-35s.

Demographic Profile of US Online Video Streamers, by Segment, June 2008 (% of respondents)