I think this is true of all marketing. Nice words to a customer the day they say they're quitting, or to an employee during an annual review aren't worth much at all, imho.

Second, she didn't understand why it was necessary to commercialize something that worked even better when it was free. Just because you can market something for a profit doesn't mean you should.

First, she pointed out that anytime you do something because you're supposed to, or because everyone else is doing it, it's not worth as much. Flowers the week before or a nice poem the day after were priceless compared to the trudge to the restaurant on the appointed day.