The Internet And Consumer Purchasing Decisions (selected products among all respondents who purchased product in prior year)

Product Purchased

Action

Music

Cell Phone

Real Estate

Percent who use the internet in product research

56%

39%

49%

Percent who said online information had a major impact on the decision

7

10

11

Percent who made the purchase online

22

12

n/a

Percent who posted a rating or comments online after purchase

5

 3

 4

Source: Pew Internet & American Life Project Survey report, May 2008