Each time paper is recycled, the fiber length decreases, which impacts its strength. It is estimated that paper has approximately seven generations, meaning it can be recycled up to seven times.
Because paper is made from a renewable resource, introducing new, or “virgin” fiber into the process is a logical answer. Today approximately 80 percent of the nation’s paper mills use some recovered fiber in the production of new paper and paperboard products.
Further, the U.S. forest products industry plants an average of 1.7 million trees every day—five new trees for every tree harvested. Thanks to the responsible forestry practices of U.S. companies, the amount of standing timber in U.S. forests has increased by nearly 40 percent over the past half-century and by 10 million acres since 1990.