EA CEO calls video games "boring", complicated: WSJ

Most video games are "boring" or too complicated, and game makers need to do more to appeal to casual players, according to the head of the world's largest video game publisher, Electronic Arts Inc.

"We're boring people to death and making games that are harder and harder to play," EA Chief Executive John Riccitiello told the Wall Street Journal

The video game executive criticized the industry for rolling out sequels to new games that add little from the previous version.

"For the most part, the industry has been rinse-and-repeat," he was quoted as saying. "There's been lots of product that looked like last year's product, that looked a lot like the year before."