clipped from: www.lijit.com 
My Mom is searching for a digital camera, so she types "Digital Camera" into a search engine.
She gets back a lot of results, but how can she know which company is good?
With Lijit, she can say that she trusts my opinions. I've bought from CoolCams before and had good experiences, so I've given them a good report. Lijit shows my report next to their search result and it to the top of the list.
Later she follows a link in to Spine-health.com. She's interested in ways to reduce back pain, but also knows that any fool these days can put up a web page. How can she trust the information on this site?
I'm no doctor, but I do know Health on the Net Foundation and trust their certifications. Because I trust them, their certification of Spine-health.com is shown to my Mom.
That's just a sampling of the many ways Lijit can enhance your browsing experience. Get started with Lijit today!