Google is giving webmasters the chance to customize their own search features, essentially letting them control what users find when they search within a webpage.

The New York Times reports that Google Site Search Service, an update to Google’s Custom Search Business Edition, lets businesses tailor search results so users find content within a website that wouldn’t appear in a normal Google search.

Site Search is an alternative to Google's existing Search Appliance, which lets sites maintain and host their own search services. Site Search is hosted on Google’s network of computers and does not require any software or in-house upkeep. Recent Microsoft acquisition FAST provides a similar service, but requires businesses to install and supervise search software in-house.