Do You Know Why People Buy From You?

When you set up a small business business, you probably have an ideal customer in mind. You probably know the person’s gender, age, economic status, martial status, lifestyle and personality. (If you don’t, then you should do some market research – quickly.)

This ideal customer is your target. You foresee that this person would buy from you the most often because you sell what this person wants or needs or should have.

The item or service that you sell isn’t the reason people buy from you, either. They don’t want what you sell. They want something more.

First, take yourself and your business out of the equation. Examine only the reasons why people buy the service or product. Why do they need this item? What solution does this service provide? What goal does the product or service achieve?

Now comes the more difficult introspection. Tons of competitors sell what you sell. Why choose you? What makes you special? Here are some ideas to consider: