clipped from: news.yahoo.com   

Kids Prefer Veggies With Cool Names


South Korean activists clad in masks symbolizing fruits and vegetables parade to

Kids won't eat their vegetables? Rename them, scientists say.


In a new study, 186 four-year-olds were given regular carrots and, on other lunch days, they were given the same vegetables renamed X-ray Vision Carrots. On the latter days, they ate nearly twice as many.


The study suggests the influence of these names might persist.


Children continued to eat about 50 percent more carrots even on the days when they were no longer labeled as anything special.


Similar results have been found with adults. A restaurant study showed that when the Seafood Filet was changed to Succulent Italian Seafood Filet, sales increased 28 percent and taste rating increased by 12 percent