clipped from: www.marketingcharts.com   

Facebook Audience Triples in Japan, but It's Only Fourth Largest

Facebook’s Japan audience more than tripled in the past year, while Mixi.jp was the most-visited social networking destination in Japan with 12.7 million visitors, according to a study based on data from the comScore World Metrix service.

  • The analysis of selected social-networking sites in Japan revealed that Mixi.jp held the leading position in the Japanese market with 12.7 million visitors in June.
  • Facebook.com, which recently launched a Japanese language version of the site, has grown dramatically during the past year, gaining 213% to 538,000 visitors.
  • MySpace.com attracted 1.2 million visitors, up 10% from a year ago, while Orkut drew 638,000 visitors and Gree had 455,000 visitors.

    • Orkut ranks as the most engaging of the social networking sites in this study across several measures, including average usage days per visitor (11.5), average minutes per visitor (454), and average pages per visitor (1,557):

    comscore-japan-social-network-audience-june-2008.jpg