clipped from: www.marketingcharts.com More than one in 10 (11%) young adults age 18-34 now watches TV online at least once a week, and these internet-TV watchers also spend an extra hour each day with media compared with their same-age counterparts, according to new data from Knowledge Networks.
Specifically, the 18-to-34 “leading-edge media group” - defined by their increased weekly viewing of TV programs online - has grown from 10% of the overall age group in Fall 2007 to 12% in Spring 2008, Knowledge Networks said. This group spends 80% more time online than the general 18-to-34 population, and 16% more time (about 1.25 hours per day more) with media in general.
