clipped from: www.stuff.co.nz 
The seller of the cheese on Trade Me, Alistair from Hamilton, said his parents lived next to the scene of Saturday afternoon's fire and he had received permission to take the cheese for the purpose of raising funds for the Fire Service.
Icepak Group owner Jan Van Eden said he would be upset to find that someone had stolen the cheese, because Icepak acted as a bailee for the product and did not own it.
"It is totally unacceptable, illegal, totally immoral and all those other things."
Mr Van Eden said no one had asked his permission to take the cheese. "I think it's a hoax."
"The Fire Service will not be accepting any funds from this and we will be contacting Trade Me and asking them to show some social responsibility and withdraw the auction."