clipped from: www.baynote.com Long Tail Economics is about diversifying products and services in order to sell less of more. Doing this increases the amount of options to appeal to more customers. However, diversifying your product line and content often creates more opportunities for users to get lost on a website. Users that don’t quickly find the products, services, or content that they are looking for will seldom spend time fishing for the right page. More than likely, your customers will hit the back button and search elsewhere for their intended targets. A high bounce rate ultimately results in missed revenues.