In the age of Google, being special increasingly requires standing out from the crowd online.

some of the "un-Googleables" say being crowded out of search results actually carries a professional and financial price.

More than 80% of executive recruiters said they routinely use search engines to learn more about candidates, according to a recent survey by executive networking firm ExecuNet.

Krishna De, a personal branding and marketing consultant in Dublin, signed up with Ziggs Inc. in 2005 after she left a corporate career and set out on her own. At the time, results for the Hindu deity Krishna crowded out links to her site. Ziggs tries to get profile pages individuals create with it to appear high in search results, and for a $4.95 monthly fee buys ads that appear along search results on sites such as Google's to link to a client's profile. "If you're not found in search results, people start to wonder why," says Ziggs CEO Tim DeMello. (See results for Krishna De.)