The coming wave of Online Emergent Business Networks is the real Enterprise 2.0 story. The impact on a large company from using Blogs, RSS and Wikis is not significant when the real guts of the business is locked into legacy ERP, SCM and CRM systems. These companies were built to deliver mass produced products for mass markets, whereas the coming wave is about personalization and customization. A couple of Blogs and Wikis won’t make that transformation happen!