clipped from: www.icoastalnet.com If you don't, check it out. iGoogle is a great interface where you can pull in alot of Google-owned info, functions, etc into one page - including gmail, blogs (blogger.com), orkut, google notes, google videos, gadgets, widgets...you get the idea. It's your own personal webpage and there are gadgets that pull in your facebook and twitter stuff. So you can get a lot of you do right from one screen (at least from a monitoring point of view).
But I digress. If you're using social media as a marketing tool, you want to make sure that your posts don't stay segmented. You don't want them only to LIVE within that one channel. You need to give your readers (and accidental readers) the ability to pull your stuff into where THEY want to read. And THEY may be using iGoogle.