clipped from: weblogs.hitwise.com   

Hitwise Intelligence - Robin Goad - UK


9 in 10 UK searches are navigational / branded


We’ve just updated our data on navigational / branded search in the UK for our new research report, Managing Your Brand Online. During May 2008, 88% of searches for the top 2,000 search terms in the UK were branded in nature, up from 81% in 2007 and 66% in 2005.


navigational branded terms as a proprtion of UK internet  search behaviour 2005 2006 2007 2008 chart.png