clipped from: www.corpu.com   

The term "serious games" is used most commonly to mean "games that have serious purposes," that is, not solely for entertainment. These are digital learning games that use modern gaming techniques. There are many categories of serious games, but for this article we are talking about those used in corporate settings. Serious games are games that are highly immersive and interactive, and can lead to deeper learning. From a technical viewpoint, we're talking about digital games playable on PCs and Macs, though some games can be ported to handheld devices as well.

WHY DO SERIOUS GAMES WORK?

Hard Fun.
Deep Learning.

THE VALUE OF SERIOUS GAMES IN CORPORATIONS

Starting training:
Completing training:
Faster learning:
More knowledgeable people:
Better retention over time:
A natural media for younger employees:
Matches the experiences of many learners:
Corporate image:
Learners' motivation and morale:

WHERE DO SERIOUS GAMES WORK BEST?

Training and Learning:
Recruiting:
Marketing: