In a semi-surprising move Google has asked AdSense publishers who accidentally click on their own ads to stop informing them of those clicks. Many users (I included) would shoot off an email to the search engine giant if we mistakingly clicked on an ad on one of their blog/web sites.

Because we closely monitor all account activity using engineering systems and thorough human analysis, chances are we’ve already detected your clicks on your ads and discounted them. While these clicks still show in your reports, we filter out their associated earnings so that advertisers aren’t charged. However, please keep in mind that we don’t ignore the clicks completely; if it appears to us that a publisher has been clicking on his own ads to inflate his earnings or an advertiser’s costs, we may disable the account to protect our advertisers’ interests.