CBS has provided more evidence to support the much-repeated theory that streaming full-length episodes of prime-time series is mostly additive for the broadcast networks and does little to threaten TV viewing.

According to a new report issued by CBS Interactive, less than half of the network’s online audience (46 percent) primarily views their favorite shows online, and most say that the wide availability of these shows across the Internet does not impact their TV viewing. In fact, 35 percent of the nearly 50,000 streamers survey by researcher Magid Media Labs on behalf of CBS reported that they are more likely to view shows on the network as a result of having been exposed to content on the Web.